Performance Marketing Manager###3-8 years###Hyderabad###Full-time######
About the Role:
We are looking for a Performance Marketing Manager to plan, execute, and optimize B2B paid marketing campaigns across international markets on Meta, LinkedIn, and Google/YouTube. The role involves owning the performance funnel from campaign strategy and lead generation to landing-page conversion, lead quality, tracking, attribution, and revenue outcomes.
Key Responsibilities:
? Plan, launch, manage, and optimize paid campaigns across Meta, LinkedIn, and Google/YouTube.
? Develop and execute full-funnel acquisition and retargeting strategies for B2B audiences across international markets.
? Manage budgets, audiences, bidding, creatives, A/B testing, and campaign scaling.
? Monitor CPL, CTR, CPC, conversion rates, CAC, lead quality, and ROAS to drive optimization.
? Optimize landing pages, lead generation, retargeting, and overall funnel performance.
? Manage and troubleshoot Meta Pixel, Conversion API, GA4, UTM tracking, conversion tracking, and attribution.
? Work with the sales team to analyze lead quality and downstream conversions.
? Use Claude and similar AI tools for research, campaign development, automation, and data analysis.
? Implement marketing automation, AI agents, and automated workflows to improve efficiency and reduce manual work.
? Work closely with content, creative, web, and sales teams to improve campaign performance.
? Support and manage organic social media activities, including content publishing, scheduling, and performance monitoring across relevant platforms.
Requirements:
? 3–4 years of hands-on experience in Performance Marketing, Paid Media, or Growth Marketing, with proven B2B and international marketing experience. ? Strong experience with Meta Ads and LinkedIn Ads.
? Working knowledge of Google Ads/YouTube Ads.
? Strong understanding of B2B lead generation and full-funnel marketing across different markets.
? Hands-on knowledge of Meta Pixel, CAPI, GA4, UTM tracking, and attribution.
? Experience with landing-page optimization, retargeting, and conversion optimization.
? Strong analytical and data-driven decision-making skills.
? Practical experience using AI tools and marketing automation.
? Experience with CRM/marketing automation platforms such as HubSpot is a plus.
? Understanding of organic social media and content performance is a plus.
What We Expect:
Someone who doesn't just focus on generating leads, but understands lead quality, conversions, and revenue across different international markets. You should be able to analyze campaign data, identify what is working or failing, and independently decide what to change, test, optimize, or scale based on market-specific performance. You should be AI-driven and curious about new tools and technologies, with the ability to adopt AI and automation to work smarter, improve efficiency, and drive better marketing outcomes across global markets.
