To act as the impetus behind the natural justification for trade in the face of national boundaries.
To advance technology that modifies the anticipation, perception, and pursuit of business interests in export-import trade.
To unify people, goods, locations, prices, and technology on one platform to facilitate international trade.
To connect and innovate in the interest of future international trade.
To ensure that globalization benefits all companies, big and small, over all the continents.