IIJS 2014 – Traditional designs, Tendulkar coins and more

Around 30,000 people from India and other countries took part in Indian International Jewellery Show (IIJS) 2014

IIJS 2014 – Traditional designs, Tendulkar coins and more

Diamond traders were upset that the event was held a month ahead of the festive season, but silver coins to celebrate the greatness of Sachin Tendulkar got healthy enquiries. Sachin Manawaria | @TheDollarBiz

Around 30,000 people from India and other countries took part in Indian International Jewellery Show (IIJS) 2014

The Indian International Jewellery Show (IIJS) 2014 concluded on the 21^st July 2014, is among the largest business-to-business (B2B) event organized by the Gems and Jewellery Export Promotion Council (GJEPC) in Mumbai this year. The show began on 17 July 2014 and the guest of honour was Karna Bahadur Thapa, Minister of Industry, Nepal. Speaking at the event, he said that bilateral ties between the Indian and the Federation of Nepal Gold Silver Gems and Jewellery Associations have strengthened in recent years. IIJS 2014 saw visitors from around 800 Indian cities, up from around 600 cities last years, and total estimated visitors were more than 30,000 visitors. This is the result of IIJS expanding its geographical reach among the Tier II & III cities through seminars and other events, participants told The Dollar Business. Participants from India and other countries numbered around 850 this year, spread across 1,800 booths. International delegations from countries like UK, US, Hungary, Uzbekistan, China, Hong Kong, Russia, UAE, and Thailand were at the event to catch-up with the latest trends in the jelwellery segment in India. Chezi Nofarber, Director, Vision International Diamond Ltd. from Israel, was upbeat about her sales inquiries at IIJS 2014 this year. She told The Dollar Business that this platform is great to spread her current business operations now limited to Hong Kong and Israel. Among designs, traditional designs were in high demand. Temple nakshi antique, pokli studded etc. got maximum attention and business enquiries as well. However, diamond traders were upset with the timing of the event which was held a month ahead of the schedule. Diamond traders said that retailers do not generally shop so early for the festive season and the show had become more of window shopping this year. Dillip B. Salla of Momai Jewellers of Mumbai told The Dollar Business, “We deal in 22 carat polka diamond and for us this jewellery show has not turned out to be a good one. The inquiries were low compared to last year and our business dropped by 30-35 % compared to last year.” Vinay Agarwal of Shree Jee Jewellers from Hyderabad, dealing only in gold studded jewelleries, has ventured into the UAE region through this platform of IIJS from this year. “Last year we had a talk but it didn’t materialize but from this year we did finalize couple of deals,” he told The Dollar Business. However, he also concurred that business enquiries are down by around 10-20% compared to last year.

15,921 silver coins Sachin Tendulkar were presented at the event

The showstopper, this year, was perhaps the release of a limited edition of 15,921 pure Swiss silver coins to celebrate the greatness of Sachin Tendulkar, with the number representing his total test runs. Presented by Diamond India Limited, the 200 grams coins also match the number of test matches Tendulkar has played - 200. Vikalp Shah looking after its marketing operation told The Dollar Business, “We launched this product in March 2014 and in the IIJS we have received healthy inquiries from across the nation in both of category of 20 grams and 200 grams. Sources said that IIJS was an overall good and will help boost sales once the festive season begins, particularly so in the regions dominated by Indian expats like the Middle East which is now turning out to be the largest market for Indian gems and jewellery industry.

IIJS 2014 – Traditional designs, Tendulkar coins and more

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