Apollo Tyres intensifies focus on Malaysian market

The Dollar Business Bureau

In a bid to make its presence felt in the country, Apollo Tyres announced that it has opened an office in Malaysia. The company, which is the 17th largest tyre-maker in the world, has its offices in Thailand and Indonesia.

For the past two years, Apollo has been making constant attempts to enter Malaysia, the third largest automotive manufacturer in the ASEAN, as that will serve for better growth of the company in the region.

The Indian based company’s product range matches with the requirements of Malaysian consumers. With retail and distribution partners backing, Apollo Tyres till date penetrated into many key replacement tyre market.

With its base firmly established in Malaysia, the company believes in placing its focus on the new market, said Satish Sharma, Apollo Tyres President (Asia Pacific, Middle East and North Africa.

Following the setup of a sales and distribution hub in Bangkok, Apollo Tyres has been eyeing to increase the footprint in South East Asian markets.

The company aims to grab a bigger share in the Malaysian replacement tyre market segment, which holds a capacity of 9.5 million passenger car tyres and 5,80,000 truck-bus radials.

To ensure the best possible after sales services, Apollo Tyres is setting up a team of sales and services personnel for the Malaysian consumers.

Founded in 1976, Apollo now has four manufacturing units. Of the four, two are in Zimbabwe and one each in Netherlands and South Africa. Apollo Tyres, which has over 4,000 dealerships in India, gets its 62.6% income from the Indian market, 27.9% and 9.5% from Europe and Africa, respectively.