Indian jewelry firm gears up for ‘smart jewelry’ manufacturing
PC Jeweller Limited proposes to introduce ‘smart jewellery’ for the first time in India. In this connection, the company has entered into a MoU for technology, license and services agreement with Martian Watches to develop gold and studded ‘smart jewellery’Indian jewelry firm PC Jeweller Limited has entered into an agreement with California-based watch maker Martian Watches to make ‘smart jewelry’ products. “In its quest to create innovative products, PC Jeweller Limited proposes to introduce ‘smart jewelry’ for the first time in India. In this connection, the company has entered into a MoU for technology, license and services agreement with Martian Watches to develop gold and studded ‘smart jewelry’, which features innovative and interchangeable design modules,” P C Jeweller said in a statement on Monday. These items will be utilizing Martian’s smart jewelry device and app ecosystem and will be a unique addition to the field of wearable technology. This ‘smart jewelry’ is focused at technology mixed with fashion and is expected to come as an add-on-feature to those who prefer advanced smart devices. Martian Watches is one of the leading smart watch manufacturers with a technology experience of over 25 years. PC Jeweller expects to display the products in the upcoming Consumer Electronics Show 2016 at Las Vegas. PC Jeweller is one of the leading jewelry manufacturers in India in the organised jewelry retail sector and also focused on jewelry exports. The company has developed a strong brand in north and central India markets.
November 23, 2015 | 4:18pm IST.
to success.