A Cut above Perfection
She joined L’Oreal in 1997 and worked her way up the success ladder. The company too has grown manifold in India since then and Smira’s role in writing its success story has been noteworthy. Ahmad Shariq Khan | March 2016 Issue | The Dollar Business SMIRA BAKSHI BUSINESS UNIT HEAD, INDIA Lancome & Kiehl’s, L’Oreal The leading French luxury brand L’Oreal recently celebrated its 18th anniversary in India. Of late, the company has made inroads into many newer markets across the country and has successfully enhanced its product offerings in India. Smira, who joined L’Oreal in 1997, has been playing an instrumental role in the strategy and execution of the company’s many new endeavours. When asked if she always had an interest ...
