Aditya Birlas Peter England forays into Sri Lanka
The Dollar Business Bureau Peter England, the clothing brand of Aditya Birla Fashion and Retail Ltd, announced its entry into Sri Lanka’s market with an exclusive retail outlet in the country’s capital city, Colombo. “Peter England announced its successful foray into Sri Lanka. Peter England has successfully grown as one of the most popular Menswear brands in India. The brand is betting on the fastest growing retail sector in Sri Lanka,” the company said in a statement. The company has launched the outlet in partnership with Sri Lanka's Softlogic Holdings. Ashish Dikshit, Business Head - Madura F&L, Aditya Birla Fashion and Retail Ltd said, according to our thorough market research, apart from witnessing a growing market for retail, the island nation of Sri Lanka ...
Pantaloons to sell Izabel London women wear in India
The Dollar Business Bureau Aditya Birla Fashion and Retail Ltd (ABFRL) said that the company’s fashion retail stores division, Pantaloons, has signed an exclusive pact with the UK brand Izabel London to sell its women wear in India. The deal marks the entry of the British high street brand into India, across 145 retail outlets of Pantaloons, ABFRL said in a statement. “Pantaloons is among the most popular hubs for women's wear in India. Our motive behind introducing 'Izabel London' is to create exciting moments of shopping for our women customers, at our Pantaloons stores,” said Shital Mehta, CEO, Pantaloons. The women's wear division is rapidly growing and has been contributing a significant part to the overall share of business, Mehta added. Mehta further ...
