Fashion industry catches Make in India fever
Neha Dewan | The Dollar Business The Department of Fashion Management Studies at National Institute of Fashion Technology (NIFT) organised an event in the capital today to marry the fashion industry with the government’s ‘Make in India’ initiative. Attended by a host of industry professionals, faculty members and students, the main agenda of the event – Marketing Make in India to International Fashion Brands and Retailers – was centred on creating a ‘manufacturing culture’ in India. Other aspects such as who can/should make in India, how to shift from making fashion products to building brands, and how apt are India's logistics, were among some of the other topics discussed at the event. Drawing a parallel with China in his keynote ...
