Honda Cars keen to strengthen brand in India
The Dollar Business Bureau Japanese auto major Honda Cars India Ltd (HCIL) is keen on sharpening its strategy and strengthening its brand as a ‘premium player’ across various segments prior to the expansion of automobile market it is expecting from 2020. “It is important to grow volumes. However, the priority is to reinforce the brand. While the current market volume and growth is good, we believe real motorisation or real expansion of the market will be seen in the middle of 2020-2030,” Yoichiro Ueno, President and CEO, HCIL said on Friday. “Establishing the foundation for that period is more important than just chasing volumes,” he added. Though the Japanese auto major is working towards establishing a 'premium' brand, it wants to retain its position ...
Volkswagen eyes SUV segment in India, to launch Tiguan this year
The Dollar Business BureauAutomobile major Volkswagen is planning to strengthen its SUV segment with the launch of its premium model Tiguan in India. The world's largest car manufacturer looks to scale up its presence in the Indian market. It is reintroducing its premium sedan Passat this year, in addition to its newly unveiled performance-oriented hatchback GTI. The company in one of its recent announcements said it is eyeing at positioning itself as an "accessible premium car brand" in the world’s fourth-largest automobile market. "Tiguan as our first premium SUV, comes into an area where we see more and more people investing in such cars. That will be the first step for us into that domain of SUVs," said Michael Mayer, Volkswagen Group ...
Precision Driven
While NRB Bearings’ presence in the overseas market is already noteworthy, with clients like Mercedes, Bosch, Mazda and Honda, the company wants its bearings to be present in every vehicle in the world. Deepak Kumar | March 2016 Issue | The Dollar Business Harshbeena Sahney Zaveri, Managing Director & President, NRB Bearings Ltd. Harshbeena Sahney Zaveri entered NRB Bearings as a management trainee in 1986, when the company’s sales was just Rs.10 crore. In 2016, almost 30 years later, NRB Bearings has been conquering auto markets in India and across the world – brand by brand, and had an annual turnover of Rs.670 crore in FY2014-15. Some of its clients include Mercedes, Bosch, Honda, Audi and Mazda. Under her stint as the ...
