Indias Ayurveda exports need a strong government push
Satyapal Menon | The Dollar Business There is a need for concerted efforts to make Ayurvedic products accepted as medicines worldwide Just mention Ayurveda and the response is mostly a sense of skepticism and ridicule. This pre-conceived mindset has been inculcated over centuries, through ignorance and neglect of a system of medicine that had proved its curative values eons before the dawn of modern medicine. Unfortunately, despite its intrinsic efficacy and potency, Ayurveda products are yet to get global recognition as a medication for various ailments. The reasons for Ayurveda not being accorded the priority it deserves ironically emanates from the country of its origin - India. Efforts by institutions and government departments to promote Ayurvedic products, though sustained, have ...
