Killing Hydrophobia
At Praia Couture, a fashion swimwear label that mainly exports its products to Europe (besides selling in the domestic circuit), Priyanka knows how to sell Made in China, Brazil and Indonesia in the First World! Neha Dewan | March 2016 Issue | The Dollar Business Priyanka Desai, Founder & Creative Director, Praia Couture Priyanka’s biggest learning moment came when she designed only for small sizes. “The sizes that I made were XS, S and M. I naively wondered why anyone would need something bigger! And the whole project tanked! Then I conducted a research with about 1,000 women and realised that the reason my first collection tanked was that the swimsuits were cut in such a way that only thin people looked ...
