Indian-owned shipping firm rebrands itself
PTI An Indian-owned shipping firm has rebranded itself as an integrated service provider in a bid to change the perception of the company from offering end-to-end and value-added services. The rebranding of ECU-LINE to ECU Worldwide was launched on Monday, eyeing the group revenue target of USD 2 billion by 2020, with an aim to change the perception of the company from being just a shipping line player to an integrated logistics solution provider, company officials have said here. "We are executing a number of product strategies as part of our growth plan to be a USD 2 billion revenue generating group with global group by 2020," said Uday Shetty, ECU Worldwide's Chief Executive for Asia Pacific and Japan. "The ...
