We want to increase our penetration into neighbouring countries: Zen Mobile
Interview by Manishika Miglani India has several domestic mobile brands which are trying to compete with the international companies flooding the handset market in the country. Zen Mobile is one such home-grown mobile manufacturer which is a pioneer in bringing affordable devices to the Indian shores while currently holding 4-5% market share in the feature phone segment. In an interview with The Dollar Business, Sanjay Kalirona, Chief Executive Officer, Zen Mobile, talks about the expansion plans of the company including its vision to start exporting and consolidating the 4G product portfolio. TDB: Zen Mobile currently has a 4-5% market share in feature phones in the Indian market. What is your growth forecast for 2017-18 in terms of expanding this share? Sanjay Kalirona (SK): We are growing at a fast ...
Mobile handsets market dips by 15% in the first three months of 2015
The Dollar Business Bureau The Indian mobile handsets market declined 15% in terms of overall sales in the first three months of 2015 even as the market leader Samsung managed to retain its leadership position, a study said on Wednesday. Sluggish sales registered in both smart phone and feature phone segments. However, smart phones sales declined by only 7% as compared to more than 18% in the case of feather phones segment. Of the total 53 million mobile handsets sold during the first quarter of this year, 37% (19.5 million) were smart phones, said the report released by Cyber Media Research (CMR) on Wednesday. Experts attributed the downward sales to the lack of customers’ interest in new models and change in ...
