Honda Cars keen to strengthen brand in India
The Dollar Business Bureau Japanese auto major Honda Cars India Ltd (HCIL) is keen on sharpening its strategy and strengthening its brand as a ‘premium player’ across various segments prior to the expansion of automobile market it is expecting from 2020. “It is important to grow volumes. However, the priority is to reinforce the brand. While the current market volume and growth is good, we believe real motorisation or real expansion of the market will be seen in the middle of 2020-2030,” Yoichiro Ueno, President and CEO, HCIL said on Friday. “Establishing the foundation for that period is more important than just chasing volumes,” he added. Though the Japanese auto major is working towards establishing a 'premium' brand, it wants to retain its position ...
Honda component export from India to reach 1500 cr
The Dollar Business Bureau Honda, a leading auto maker from Japan, expects that its shipment of components from India could reach Rs.1,500 crore, an increase of 50 percent in the financial year 2016-17, as the company broadens the assortment of products delivered to its global operations from the country. The Japanese auto maker exports various types of engine parts, forgings and transmissions in addition to other components, manufactured at its plant at Tapukara in Rajasthan, to its global operations. Raman Kumar Sharma, Senior Vice-President and Director, Honda Cars India said that the company’s components exports from India have been growing every year. During the last financial year, we had shipped components worth around Rs 1,000 crore. This fiscal, we are expecting to export ...
Honda Cars India plans to double exports in FY2014-15
Jayashankar Menon | @TheDollarBiz (L-R) Rohit Kumar, Zonal Head South, Honda Cars India Ltd; Shigeru Yamazaki, Director, Honda Cars India Ltd; Jnaneswar Sen, Senior Vice-President (Sales & Marketing), Honda Cars India Ltd at a product launch Honda Cars India Limited (HCIL), the domestic arm of the Japanese car manufacturer Honda, is planning to export 10,000 made in India cars in FY2014-15, which is almost double the 5,500 vehicles exported in the previous year. Though much smaller in number when compared to major car exporters from India -- Hyundai Motor India exported around 2.3 lakh units in FY2013-14, Nissan India exported around 1.16 lakh units, and Maruti Suzuki exported around 1 lakh units -- HCIL’s export target for FY2014-15 signals a tilt ...