Danish jewellery maker Pandora to open 50 shops in India
The Dollar Business Bureau Denmark’s jewellery manufacturer Pandora said on Friday that it would enter the Indian market and open 50 stores in the coming three years as it is pursuing an ambitious expansion target. The Indian market, one of the largest jewellery markets in the world, is worth over $40 billion a year and is likely to grow at a rate of 7% a year through 2021, the company said in its press release. However, the Indian market has traditionally been more focused on diamonds and gold than silver, the favourite material of Pandora, which makes up only 5% of the market, it added. A change in consumers’ behaviour particularly amongst the young Indians towards international brands could however, drive success towards Pandora's ...
