Maggi row prompts traders to demand policy on brand endorsement
Himanshu Vatsa | The Dollar Business The government must bring a separate policy with a set of guidelines for brand endorsement involving influential personalities as part of promotional campaigns of any product, a traders’ body has said. According to the Confederation of All Indian Traders (CAIT), the row over Nestle’s noodle— Maggi— has provided an opportunity for the government to formulate a stringent policy for brand endorsement. “When there is a mass scale of brand endorsement being done by celebrities, there should be a policy for brand ambassadors in the larger interest of consumers. Several developed countries including the US already have laws to deal with this issue,” said Praveeen Khandelwal, Secretary General of CIAT. Speaking to The Dollar Business, Khandelwal ...
