Lady with the Mug
Since Manmeet was handed over the baton to build equity for Tata Starbucks in India, she has not only focussed on branding but also battled regulatory restrictions related to imports of whole bean coffee and other ingredients from three continents. Neha Dewan | March 2016 Issue | The Dollar Business Manmeet Vohra, Director – Marketing & Categor, Tata Starbucks The almost feverish pace at the Tata Starbucks office in Mumbai is impossible to miss. Inside the meeting room, a tray of cups with black coffee comes in promptly. “We will first start with coffee tasting which is always done through pure brewed coffee, without adding anything,” says Manmeet Vohra, Director – Marketing & Category at Tata Starbucks India. Recently, she was certified as ...
