Nestle plans to diversify into premium coffee, pet care, cereals
The Dollar Business Bureau FMCG major Nestle is eyeing to diversify its offering into new categories such as pet care, cereals, skin health and premium coffee business. The company is also looking to consolidate its product portfolio and including new categories in order keep the two-digit growth. “There are so many categories in which we are not in. We don’t have a premium coffee business. Expresso and Dolce Gusto is not here. Our pet care is not here. Cereals is not here, in healthcare we are here but it’s very small. Skin health we are here but its relatively very small. These are potentially the businesses,” said Suresh Narayanan, CMD, Nestle India. As part of its diversification strategy, the company ...
Patanjali targets Rs.10k cr turnover in 2016-17
The Dollar Business Bureau Yoga Guru Baba Ramdev-led Patanjali Ayurved is targeting a turnover of Rs.10,000-crore in the current fiscal, with an expected growth of 150 percent. While speaking to reporters at a press meet, Baba Ramdev said that Patanjali Ayurved will be reaching a turnover of Rs.10,000 crore in 2016-17, from Rs.5,000 crore in the previous year. The company is expected to grow by 150 percent in 2016-17.If the revenue target is achieved, Patanjali Ayurved will be ahead of major multinationals in India like Colgate-Palmolive, Nestle and Procter & Gamble. To meet the increasing demand, the company is expanding its manufacturing capacity and will spend over Rs.1,000 crore to set up six processing facilities across the country. Besides, it will also invest ...
Localisation is the secret behind the success of global brands: Nestle Exports
Neha Dewan | @TheDollarBiz Companies that plan to go global at times overlook the need to localise their products, and this often leads to failure, revealed Rakesh Sharma, Head of Exports, Nestle India, at a knowledge symposium on “Emerging Opportunities and Risk Management in Global Business” organised by the Federation of Indian Export Organisations (FIEO) and Jagan Institute of Management Studies (JIMS) in New Delhi last week. Speaking at the forum, Sharma said that identifying a consumer segment that resonates with the company’s core strength is an important factor for the success of a brand in emerging markets. However, localisation is the key. “One must develop products that are suitable for the local market. Localisation is critical to access. Failure ...
