Reel to Real Life
For Jagruti, what started as a childhood passion has today become a booming business. Losing money in the garments business during the Gulf war hasn't stopped her from exploring newer export markets. Manisha Choudhari | March 2016 Issue | The Dollar Business Jagruti Mehta Sanghavi, Proprietor, Viraj Enterprises Even as a young teenager, Jagruti Sanghavi was very eager to work, precisely why she participated in her first ever exhibition at the age of fourteen. “I would watch movies featuring Parveen Babi, observe her clothes, and then design them,” she remembers. This childhood passion blossomed again, and today, Jagruti is the proud owner of a custom design clothing enterprise. Talking about how the global slowdown hit her business, she says, “Its impact was felt ...
