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The Dollar Business Bureau In order to take their partnership beyond India, Tatas and Starbucks announced several new initiatives that include taking its single-origin coffee from India to the outlets in other countries. “This is the first time Starbucks will provide a single-origin coffee from the country to the US, offering customers a unique chance to experience a rare, small-lot coffee cultivated at the Tata Nullore Estates in the beautiful growing area of Coorg in India," said a statement released by the two companies. “Starbucks Reserve Tata Nullore Estates will be the only coffee from the country to be roasted at Seattle-based Starbucks Reserve Roastery and Tasting Room and will be available at the location at the end of this year," the statement added. The ...

Since Manmeet was handed over the baton to build equity for Tata Starbucks in India, she has not only focussed on branding but also battled regulatory restrictions related to imports of whole bean coffee and other ingredients from three continents. Neha Dewan | March 2016 Issue | The Dollar Business Manmeet Vohra, Director – Marketing & Categor, Tata Starbucks The almost feverish pace at the Tata Starbucks office in Mumbai is impossible to miss. Inside the meeting room, a tray of cups with black coffee comes in promptly. “We will first start with coffee tasting which is always done through pure brewed coffee, without adding anything,” says Manmeet Vohra, Director – Marketing & Category at Tata Starbucks India. Recently, she was certified as ...