Indias toy industry: Down but not out
Purba Das | @TheDollarBiz Electronic toys, mostly from China, now account for around 50% of the total toy market in India Over 10,000 visitors and more than 100 toy manufacturers exhibited their products in the recently concluded 8th Toy Biz International Fair, organised by Toy Association of India (TAI), at New Delhi. However, the enthusiasm seen at the fair failed to veil the grim situation India’s toy industry is in. The words of Raj Kumar, President, TAI, sums it up directly, point blank. He told The Dollar Business, “The focus of the fair is not to compete with Chinese toys. Our main aim is to fulfil the needs of Indian children; to create toys that can be used for their ...
