Xiaomi ties-up with Innocomm & Just Buy Live
The Dollar Business Bureau In order to extend its offline distribution network in India, Xiaomi has tied-up with Innocomm and Just Buy Live. With this partnership, the phones of the Chinese company will be available in more than 5,000 offline stores all over India, the second biggest market for the company in the world after China. “Just Buy Live is one of the early E-distributors, enabling retailers, shopkeepers and big corporates to purchase directly from their platform via an e-commerce model,” the company said in a statement on Monday. The format ensures that the Chinese company reduces various distributors in between the network. On the other hand, Innocomm is the distributor arm of Foxconn, which gives much emphasis to the model of direct-to-retail distribution. ...
