Tata communication tie-up with Irish TV
In a major expansionary move, Tata communications on Monday announced its partnership with IRISH TV, Ireland’s first ever International TV channel, to get the network’s content directly to North American viewers for the first time.
Under the arrangement, making use of Tata communication’ media ecosystem platform, IRISH TV will now offer a full suite of media services that will now reach 40 million Irish residents in the U.S.
“It was important for us to have a connectivity partner that would not only help us launch our television offering in North America but also around the world,” said Pierce O’Reilly, Founder, and CEO, Irish TV.
“We needed a global network that was flexible, reliable and would deliver a seamless, high-quality experience to our audiences. We’re excited to partner with Tata Communications to launch this new distribution capability and open up greater possibilities to the services we can provide in the future,” he added.
“IRISH TV will leverage Tata Communications’ end-to-end managed over-the-top (OTT), playout services and connectivity to deliver content in an intuitive app format,” IRISH TV stated in a press release.
IRISH TV is Ireland's newest and most advanced online TV channel broadcasting local stories to a global audience. With an aim to create a flexible and innovative global media platform the Tata communication media ecosystem presently combines traditional video contribution services with Internet protocol (IP)-based connectivity.
“By harnessing the power of our Media Ecosystem, IRISH TV will be ideally positioned to reach the vibrant market of Irish nationals and Irish Americans living in the U.S.,” Rangu Salgame, CEO Growth Ventures and Service Provider Group, Tata Communications said.
“Our unparalleled OTT platform and video distribution capabilities, underpinned by our global fibre network, enable IRISH TV to bring its new audiences the best viewing experiences, anytime, anywhere, on the device of their choice,” he further added.
