Business Intelligence & Analytics to gain momentum with ‘Make in India’

Jayarama Emani | The Dollar Business

The significance of Business Intelligence & Analytics will be increased in India, once Digital India, Smart Cities, Make in India programs from Government of India reach their maturity in next three plus years, said an IT expert. Speaking to The Dollar Business, J A Chowdary, Chairman, Talent Sprint Private Limited and Co-Chairman, FICCI-AP Chapter, said “Indian customers are yet to taste the value of Business Intelligence and Analytics. The trend of ‘On the Move Decisions’ with the combination of Mobile & Analytics will increase in the coming years.” Meanwhile, a recently released Gartner report on BI forecasted that India’s BI software revenue will touch $150 million in 2015, a 15% increase over $133.8 million registered in 2014. This forecast includes revenue for BI platforms, advanced analytics, analytic applications and corporate performance management (CPM) software. The BI platforms segment continues to lead the BI software market in India, as BI platforms revenue is forecast to reach $92.7 billion in 2015, a statement issued by the information technology research and advisory company Gartner said. Two major trends are further shaping the BI and analytics market. "One is the inexorable move to the cloud and software-as-a-service (SaaS); the other is the widening of access to analytics. More than half of the employees in many organisations now have access to BI. The buying of analytics is becoming influenced by business departments," the statement said. "Indian enterprises adopting BI have the advantage of benefiting from earlier adopters in developed markets, rather than needing to build their approaches from the ground up. In order to increase adoption, enterprises should evaluate data discovery, geospatial and mobile-based approaches," it added. However, Safir Adeni, Managing Director, Ineda Venture Group and President, TiE Hyderabad says, “While the BI opportunity in India is growing and has huge potential, the BI providers themselves have to transform and change to adapt to newer environment and evolving dynamics of consumer behaviour with significant transition to social and mobile. SMAC [Social Media, Mobility, Analytics (big data) and Cloud] have not only redefined the way customer insights can and should be mined, but also created significant opportunities for providers to scale their businesses.”  

June 10, 2015 | 03:48 pm IST.