'Make in India' set to resonate in a trade fair at Germany

The Dollar Business Bureau India is all set for large scale participation in Hannover Messe 2015, a world's leading trade fair for industrial technology which, is scheduled from April 13-17, 2015. According to an official release, India is gearing up to fully utilize its ‘Partner Country’ status in the event, by branding ‘Make in India’ slogan in a widespread manner in Germany and other neighbouring European countries. This was informed by Nirmala Sitharaman, the Indian Minister of State for Commerce & Industry (Independent Charge) on Monday. The Union Minister further said that the India’s Pavilion, being constructed by the Department of Industrial Policy and Promotion (DIPP), will project India’s brand image by highlighting key sectors of Indian portfolio under ‘Make in India’ programme. Apart from India Pavilion, the respective Indian State governments of Maharashtra, Andhra Pradesh, Punjab, Gujarat, Rajasthan and Uttar Pradesh, will also be hosting separate investment seminars during the fair.  The fair that is going to be jointly inaugurated by the Indian Prime Minister Narendra Modi and German Chancellor Angela Merkel on April 12, 2015, is expected to attract nearly 2 lakh global leaders in business, technology, industrial scientists and policy makers. Apart from 100 CEOs of top companies, more than 300 Indian companies are expected to exhibit in the fair and the Government of India (GoI) has made the Export Promotion Council for Engineering Exports (EEPC India) as the lead agency, along with CII (Confederation of Indian Industry), FICCI (Federation of Indian Chambers of Commerce and Industry) as associated partners. The Indian companies which also include public sector companies would be participating in the five-day fair, seeking technology collaborations, business tie-ups and showcasing India’s capabilities in global trade. Besides utilizing the event for attracting investments under ‘Make in India’, the Indian government is looking at an opportunity to increase its global presence in commodities & services. While the Prime Minister would reach out to the global business leaders highlighting the possible business opportunities in India, the concerned Indian Ministries of IT, Skill Development and Entrepreneurship, Heavy Industry, among others, would be hosting presentations on the government’s initiatives. Apart from Indo-German Business Summit (IGBS) on April 13, 2015 in which hundreds of CEOs from both the countries discuss ‘Make in India’, India is also hosting six seminars seeking induction of German technology and investments in the GoI’s initiatives. The six seminar topics include New sunrise in electronics and electrical, Smart Cities – the Urban Challenge, Renewable Energy, Skilling India, Heavy Engineering & Motion Drive and Automation and Digital India.    

This article was published on March 24, 2015.