Ayurveda gets a boost in India, but export hurdles remain
The new governments plans to identify new markets and promote Ayurvedic medicines globally, but can it address the real problem of regulatory bottlenecks in the West? Sachin Manawaria | @TheDollarBiz Ayurveda is perhaps the oldest form of medical treatment and is getting popular in both India and overseas due to its holistic approach, low cost and lack of side effects. However, making it a major export product remains a challenge for India, particularly in entering markets such as USA. The Modi government has announced several measures to promote Ayurveda and Ayurvedic medicines as a part of its national preventive health care policy. It has allocated Rs.5,000 crore to the Department of Ayurveda, Yoga & Naturopathy, Unani, Siddha & Homeopathy (AYUSH), up significantly compared ...
