Starbucks introduces Teavana tea in 88 stores in India
The Dollar Business Bureau International coffeehouse chain Starbucks on Wednesday launched tea as a speciality offering in 88 stores in India under the brand of Teavana. “We had nine teas on offer and are doubling that with the launch of Teavana speciality teas. We are looking at attracting newer customers with our focus on tea, and are looking to double tea sales at our Starbucks stores,” Sumitro Ghosh, Chief Executive Officer, Tata Starbucks, told PTI. In 2016, during his visit to India, Howard Schultz, Chairman and CEO, Starbucks described the country as a ‘key business opportunity’ for the company and announced the launch of speciality teas in 2017. In June 2016, Starbucks announced various joint initiatives in India along with its joint venture (JV) partner Tata Sons, ...
Tata, Starbucks take partnership beyond India
The Dollar Business Bureau In order to take their partnership beyond India, Tatas and Starbucks announced several new initiatives that include taking its single-origin coffee from India to the outlets in other countries. “This is the first time Starbucks will provide a single-origin coffee from the country to the US, offering customers a unique chance to experience a rare, small-lot coffee cultivated at the Tata Nullore Estates in the beautiful growing area of Coorg in India," said a statement released by the two companies. “Starbucks Reserve Tata Nullore Estates will be the only coffee from the country to be roasted at Seattle-based Starbucks Reserve Roastery and Tasting Room and will be available at the location at the end of this year," the statement added. The ...
Instant food and beverage makers review product safety following Maggi furore
Sisir Pradhan | The Dollar Business Many instant food and beverage makers in the country are in self-assessment mode, since Food Safety and Standards Authority of India (FSSAI) issued a statutory notification on June 5, 2015 on Nestle India. The notification said that Nestle India has released its Maggie Oats Masala Noodles with Tastemaker in the market, without having due risk and safety assessment of the product from the food safety regulatory body. While Kolkata-based ITC Ltd has issued a public notice that its Sunfeast Yippee noodles are safe for consumption on June 12, global coffee major Starbucks has gone a step ahead and has voluntarily stopped use of some ingredients till it gets clearance from the regulatory authority. Avani Davda, ...
